Author Archives: Liisa

NYC Looks is up!

Moved to New York, launched a new site! Check out NYC Looks and follow @nyc_looks on Instagram.  

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SF Street Style for Anna

A San Francisco street style for the Finnish Anna magazine. All photos by me.

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Street Style Calendar 2017 is out!

There is a new calendar for fashion lovers, for people-watchers, for anyone who appreciates head-turning style. Street Style page-a-day calendar for the year 2017 is probably first of it’s kind. I had the honor and pleasure to provide several Hel Looks and SF Looks photos for the calendar. Oh and guess whose picture is in the […]

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Lannistumattomat – Piilaakson suomalaiset yrittäjätarinat

Minun ja Hanna Artmanin teos Lannistumattomat – Piilaakson suomalaiset yrittäjätarinat ilmestyi tänään! Löytyy kaupoista, kirjastoista ja e-kirjana. Kirjassa on 14 suomalaisen yrittäjän tarinat siitä, miten he päätyivät Piilaaksoon ja mitä he ovat täällä oppineet. Mukana ovat muun muassa Mårten Mickos, Mika Salmi, Sami Inkinen ja Ulla Engeström. Jokainen Lannistumattomat-kirjaan tehty haastattelu inspiroi itseäni. Sami Inkisen […]

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UrbSpotter Pop Up in Helsinki

UrbSpotter is a Helsinki based startup promoting local shopping. I was invited to take part in their Helsinki In My Mind campaign which was on show in Helsinki earlier this week. Hamy Ramezan did a cool video installation for the pop up, which was a mix of sounds, objects and smells. The pop up was decorated with […]

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“How money killed the street style star”

Honored to be mentioned in the article by Brent Luvaas for Sunday Times Style Magazine as a pioneer of street style blogging and street style photography! “One of the first street-style blogs was launched in 2005 by the Finns Liisa Jokinen and Sampo Karjalainen. Their blog, Hel Looks (Hel as in Helsinki), featured head-to-toe snapshots […]

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Photoshoot for Tiia Maria

A photoshoot for Tiia Maria, a milliner living and working here in San Francisco. The dresses by Kamperett, model agency Stars. All photos by me.

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Muotimuistoja

Mikä oli sinun lempivaatteesi, kun kävit ekaa luokkaa? Minkä vaatteen muistat lapsuudestasi? Mitä muotivillityksiä muistat menneiltä vuosikymmeniltä? Jokaiseen vaatekappaleeseen liittyy muistoja, tarinoita ja merkityksiä. Liian usein nuo muistot ja tarinat jäävät tallentumatta ja unohtuvat. Siksi aloimme kerätä suomalaisten muotimuistoja Designmuseon Suomalaisen muodin antologia -näyttelyn yhteydessä. Vaikka näyttely sulkeutui, muistojen keräys jatkuu! Lue ohjeet osallistumiseen täältä.

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Anthology of Finnish Fashion at the Design Museum in Helsinki

  A couple of years ago, my friend Suvi, the chief curator of the Design Museum in Helsinki, decided that a comprehensive museum exhibition about Finnish fashion needed to be developed as soon as possible: the Finnish fashion has made a striking entrance in recent years, and the scene is flourishing with young, talented and internationally […]

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Pre Helsinki Street Style III

Pre Helsinki street styles for Bullett Magazine. All photos by me.  

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  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    email:
    mobile: +1 (415) 802-3230