I’m an entrepreneur, writer, and street style photographer from Helsinki, Finland, currently living in New York.

I’m the founder of Gem, the search engine for all online vintage clothing launched in May 2019. Gem brings together thousands of online stores and millions of products into one search, helping people to find the item they are looking for.

I’m also the photographer behind the pioneering Hel LooksSF Looks and NYC Looks street style sites, and the creator of the NYC Vintage Map, the complete list of all thrift, vintage, second hand, and consignment stores in NYC.

My hobbies and obsessions include vintage clothing, visual arts, museums, ecological design, marathon running, swimming, and winter swimming.

  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    mobile: +1 (415) 802-3230