I’m a freelance writer and street style photographer from Helsinki, Finland. Currently I live in New York. I’m the founder of Hel LooksSF Looks and NYC Looks street style sites, NYC Vintage Map, entrepreneur, writer, photographer, and curator.

I’m specialized in style, design and Finnish fashion. I’ve studied cultural history, art history and museology and worked as a journalist in the plastics industry. I’ve done three books and several exhibitions.

My hobbies and obsessions include visual arts, museums, ecological design, vintage, handicrafts, marathon running, swimming and winter swimming, subcultures, and flowers.

  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    mobile: +1 (415) 802-3230