Author Archives: Liisa

New App!

Hi all! We made a new app – for our NYC Vintage Map. Or actually, two apps, because there is one for iPhone and one for Android. The map lists all the city’s vintage, resale, and thrift stores. And we have a new feature: picks and recommendations by well-known vintage aficionados. We hope the apps […]

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New feature on Gem – New Items Alerts

Imagine if you could get an email alert every time a vintage item you have been hunting for is listed online? That is what we have built! The new Gem feature is called New Items Alerts and you can try it in the new version of the app, or at It is like the good old […]

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Deko Hyvä Tyyppi

I’m proud to be the Hyvä Tyyppi (“good guy”) of the November issue of the Deko magazine! For my non-Finnish speaking friends: talking about Gem, vintage clothing, sustainability, and winter swimming!

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Gem is now live!

Ta-daa! Gem, our search engine for all online vintage is now live, on, App Store, and Google Play. Gem brings together thousands of online stores and millions of products into one search. It is like “Google for vintage”, helping you to find the pre-loved item you are looking for. There so many great vintage […]

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Live Like a Finn

Live Like a Finn is a brand new book I did in collaboration with World of TRE, Agency Leroy, and Wsoy. It is your guide to happy living according to the Finns! The idea for the book was born at TRE, I compiled and edited the book, and Hugo d’Alte did the graphic design. You […]

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New blog: Gem Stories!

I have started to publish Gem Stories, blog posts about all things related to vintage clothing. Travel tips, style inspiration, interviews. BUT that is not all! We (me and my husband Sampo) are also soon launching a search engine for all online vintage clothing. It is called Gem and it will help you to find […]

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Styling for Dusty Rose Vintage

Happy and proud to be Dusty Rose Vintage‘s babe crush! I styled 10 looks for them, here are the photos. Head over to Dusty Rose store page to shop available pieces. Which look is your favorite? I love the red skirt, the brown leather skirt and the black long skirt with a fancy split in front… Time to wear […]

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SF Looks Portraits by Michelle L Morby

My friend, artist Michelle L Morby is painting portraits based on my SF Looks street style photos. How cool is that? She is planning to paint all the 500 SF Looks photos. I love how the portraits add another level to my photographs; they are capturing another perspective of San Franciscans, their style, and their insight […]

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NYC Vintage Map

Coming to New York? Love vintage and treasure hunting? I made something for you! The Complete NYC Vintage and Thrift Clothings Stores Map.  When I moved to New York in January 2017, I immediately started hunting for the best vintage stores and adding them to my Google Maps. After several people asked me to share […]

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Greetings from Suomi

If in Finland, welcome to our exhibition opening in Fiskars! I am showing a collage of Hel Looks photos from the years 2005-2016. Greetings from Suomi continues until September 17.

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  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    mobile: +1 (415) 802-3230