Author Archives: Liisa

Gem is now live!

Ta-daa! Gem, our search engine for all online vintage is now live, on gem.app, App Store, and Google Play. Gem brings together thousands of online stores and millions of products into one search. It is like “Google for vintage”, helping you to find the pre-loved item you are looking for. There so many great vintage […]

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Live Like a Finn

Live Like a Finn is a brand new book I did in collaboration with World of TRE, Agency Leroy, and Wsoy. It is your guide to happy living according to the Finns! The idea for the book was born at TRE, I compiled and edited the book, and Hugo d’Alte did the graphic design. You […]

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New blog: Gem Stories!

I have started to publish Gem Stories, blog posts about all things related to vintage clothing. Travel tips, style inspiration, interviews. BUT that is not all! We (me and my husband Sampo) are also soon launching a search engine for all online vintage clothing. It is called Gem and it will help you to find […]

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Styling for Dusty Rose Vintage

Happy and proud to be Dusty Rose Vintage‘s babe crush! I styled 10 looks for them, here are the photos. Head over to Dusty Rose store page to shop available pieces. Which look is your favorite? I love the red skirt, the brown leather skirt and the black long skirt with a fancy split in front… Time to wear […]

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SF Looks Portraits by Michelle L Morby

My friend, artist Michelle L Morby is painting portraits based on my SF Looks street style photos. How cool is that? She is planning to paint all the 500 SF Looks photos. I love how the portraits add another level to my photographs; they are capturing another perspective of San Franciscans, their style, and their insight […]

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NYC Vintage Map

Coming to New York? Love vintage and treasure hunting? I made something for you! The Complete NYC Vintage and Thrift Clothings Stores Map.  When I moved to New York in January 2017, I immediately started hunting for the best vintage stores and adding them to my Google Maps. After several people asked me to share […]

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Greetings from Suomi

If in Finland, welcome to our exhibition opening in Fiskars! I am showing a collage of Hel Looks photos from the years 2005-2016. Greetings from Suomi continues until September 17.

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NYC Looks is up!

Moved to New York, launched a new site! Check out NYC Looks and follow @nyc_looks on Instagram.  

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SF Street Style for Anna

A San Francisco street style for the Finnish Anna magazine. All photos by me.

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Street Style Calendar 2017 is out!

There is a new calendar for fashion lovers, for people-watchers, for anyone who appreciates head-turning style. Street Style page-a-day calendar for the year 2017 is probably first of it’s kind. I had the honor and pleasure to provide several Hel Looks and SF Looks photos for the calendar. Oh and guess whose picture is in the […]

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  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    email:
    mobile: +1 (415) 802-3230