“How money killed the street style star”

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Honored to be mentioned in the article by Brent Luvaas for Sunday Times Style Magazine as a pioneer of street style blogging and street style photography!

“One of the first street-style blogs was launched in 2005 by the Finns Liisa Jokinen and Sampo Karjalainen. Their blog, Hel Looks (Hel as in Helsinki), featured head-to-toe snapshots of everyday people in their regular clothes. With Helsinki being one of the quirkiest cities in Europe, “regular” meant furry legwarmers and gravity-defying hair. Jokinen would interview each person abouttheir fashion inspirations and choice of outfits and take a quick photo. This simple presentation became the standard of street-style blogs, and imitators popped up in cities around the globe — for example, in Kuala Lumpur (garbagelapsap.com) and Buenos Aires (onthecornerstreetstyle.blogspot.com.ar).”

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  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    mobile: +1 (415) 802-3230