Pre Helsinki Street Style III

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Pre Helsinki street styles for Bullett Magazine. All photos by me.

 

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Pre Helsinki Street Style II

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Pre Helsinki street styles for Bullett Magazine.. All photos by me.

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Pre Helsinki Street Style I

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Pre Helsinki street styles shot for Bullett Magazine. All photos by me and more to come!

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Attack Your Wardrobe Story with Sunru

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Attack Your Wardrobe Story for Cracker with my friend Sunru! All photos by me.

 

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SF Looks on Instagram!

Go follow! I think it looks pretty good! Thanks to all lovely Sanfranciscans who let me take their photos.

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Attack Your Wardrobe for Cracker

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Something I did last December for my favorite magazine ever, the Korean Cracker. A wardrobe story with David. All photos by me.

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Business Looks for Kauppalehti Optio

DSC03845 DSC03840 DSC03622I was asked to hunt for some business looks for the Finnish magazine Kauppalehti Optio. Took a while to spot the styles but as I love challenges I would love to do more of this!

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Secrets of My Style – Tyylisalat for Olivia Magazine

 

 

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I had to say goodbye to Tyylisalat – The Secrets of My Style column of the Finnish Olivia magazine, because I moved to San Francisco. This is the last piece in the series I did 2009-2014. Casting, styling, photography and texts by me = dream work. I photographed my friend Ulla at her home in Palo Alto.

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SF Looks is the new Hel Looks!

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Hi from San Francisco! I moved here in June, because. The new home town means I had to put Hel Looks on a break. But I didn’t want to stop street snapping, so I launched a new site, SF Looks. It’s the sister site of Hel Looks so the principle is the same: to document individual, unique street styles without any age, style or other limits. Some small things have changed, though: I will update the site more often than before, even several times a week (!). And the site is more easy to browse with your mobile or reader. I hope you enjoy SF street styles as much as I do!

All photos by me.

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San Francisco Looks, part I

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Monica, 20

“I’m wearing a men’s hat from Target, a dress from American Apparel, a vintage cardigan, and shoes from Topshop. I like comfortable and laid-back looks. I love Discount Universe and Alexander Wang.”

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Persia, 20

“I like grungy, laid-back, eccentric, and weird but refined looks. Velvet Undergound, Edie Sedgwick, Kate Moss and Alexa Chung inspire me.”

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Kayla, 24

“My style is playful and fun. My style icon is Gwen Stefani.”

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Cantwell, 25

“I like bright colors, mixing patterns and gender blending. I guess my style is a bit of Boy George mixed with something sophisticated.”

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Chrissie, 28

“I’m wearing a vintage jacket, American Apparel leggings and a bag by Alexander Wang.”

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Shane, 30

“Everything is vintage. The shirt is a plus sized women’s shirt. My ideal style is a mix of 1992 Comme des Garçons and men’s tailored pieces.”

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Eva, 14

“I like to wear flannel shirts and hats to provide shade. Superheroes inspire me. My leggings are from Forever 21 and the shirt is from Buffalo Exchange.”

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Erika, 26

“It’s all thrifted. My style is like a flower but also a bit rough. I love suede leather.”

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Raven, 19
“I like to shop at vintage stores like Wasteland on Haight Street. I often wear men’s shorts. I try to keep my style boho.”

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  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    email:
    mobile: +358 50 538 3530
    +1 (415) 802-3230