I had to say goodbye to Tyylisalat – The Secrets of My Style column of the Finnish Olivia magazine, because I moved to San Francisco. This is the last piece in the series I did 2009-2014. Casting, styling, photography and texts by me = dream work. I photographed my friend Ulla at her […]
Tag Archives: Work
SF Looks is the new Hel Looks!
Hi from San Francisco! I moved here in June, because. The new home town means I had to put Hel Looks on a break. But I didn’t want to stop street snapping, so I launched a new site, SF Looks. It’s the sister site of Hel Looks so the principle is the same: to document […]
Milena for Cracker Your Wardrobe
Lovely Milena in the June 2014 issue of Cracker Your Wardrobe. All photos taken by me in Helsinki.
Mitä tulee minimalismin jälkeen?
Julkaistu Trendissä 3/2014.
Finnish Design Yearbook 2014-15
I had the honour, pleasure and joy to be the editor-in-chief of the Finnish Design Yearbook 2014-15 published by Design Forum Finland. The Yearbook is a kind of still-photo of Finnish design at the moment – what is going on in the field, what does Finnish design look like, what are the hot topics. The […]
Street styles for Nylon Japan
This is what I did last November: 6 pages of Helsinki street styles for Nylon Japan. Helsinki looking better than ever!
Attack Your Wardrobe with Hertta!
This is what I did with my friend and colleague Hertta for the Korean Cracker magazine. Hertta and Ming the cat posing in the pictures, which are all taken by me.
Ivana Helsinki 15 years – Coming home
Ivana Helsinki is a 15 years old Finnish fashion brand. It surely deserves a book of it’s own. Ivana Helsinki 15 years – Coming home tells a story of the head designer and founder Paola Suhonen and Ivana Helsinki. The book contains 15 years, 30 collections and 300 pages. Tsto did the layout, […]
Penfield photoshoot for Cracker Your Wardrobe
Helsinki loves Penfield! We took some AW13 photos for the best street style mag ever, Cracker Your Wardrobe. All photos by me.
Styling for Katariina Guthwert
She Wore a Neon Ribbon -mallistoomme! I did the styling for Katariina Guthwert‘s Spring/Summer 2013 collection, titled She Wore a Neon Ribbon. Photos: Pinja Valja Hair / make up: Karoliina Rajahalme Kaipaamo Models: Ines & Milka