This is what I did last Friday: Red Looks with photographer Aleksi Niemelä in London.
The pics were taken just before a REDDRESS concert at East London’s legendary boxing venue York Hall. REDDRESS is an installation and performance space in the form of a colossal, red dress. It’s designed by Aamu Song. Friday night was an all-red evening, so the dress code was RED. I chose the best-dressed persons to be documented. People had amazing red looks, super!
The event was produced by the Finnish Institute in London and it was part of the international programme of World Design Capital Helsinki 2012.
