Milena for Cracker Your Wardrobe

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Lovely Milena in the June 2014 issue of Cracker Your Wardrobe. All photos taken by me in Helsinki.

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Mitä tulee minimalismin jälkeen?

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Julkaistu Trendissä 3/2014.

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Greetings from Stockholm


“I always mix second hand with something new and I always wear make-up. At the moment I’m inspired by atypical colours and transparent fabrics.”
– Chrisanders, 26.


“I’m wearing a beanie from Åhlens, self-made scarf and pants, my aunt’s old Calvin Klein coat and my running shoes. I like camouflage prints.” – Åsa, 29.

I went to Stockholm, and all I got was two street style photos! Okay, I was a bit lazy photographer running from one museum exhibition to another and skipping all street snapping. But Stockholm was not at it’s most inspiring now. All cool girls wearing only black, black, black. The jacket is either a bomber or an ankle-length coat in the spirit of Weekday. The shoes are either Nike sneakers or Dr Martens. The heydey of Nike Air Max is over, btw. It’s time to opt for the pair of minimalistic, slim sneakers now.

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Finnish Design Yearbook 2014-15

FDY_ preview_1 FDY_ preview_38-39 FDY_ preview_44-45 FDY_ preview_58-59 FDY_ preview_100-101 FDY_ preview_126-127I had the honour, pleasure and joy to be the editor-in-chief of the Finnish Design Yearbook 2014-15 published by Design Forum Finland. The Yearbook is a kind of still-photo of Finnish design at the moment – what is going on in the field, what does Finnish design look like, what are the hot topics. The book contains some 100 products and case studies plus several articles written by clever minds like Dan Hill, Katja Lindroos and Jenna Sutela. The layout and artwork is by Rasmus Snabb from Werklig design agency.

Drop me an email if you want to attend the launch event on Tuesday March 4! —> liisa at

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Street styles for Nylon Japan

This is what I did last November: 6 pages of Helsinki street styles for Nylon Japan. Helsinki looking better than ever!Screen Shot 2014-01-10 at 14.49.48

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Attack Your Wardrobe with Hertta!

This is what I did with my friend and colleague Hertta for the Korean Cracker magazine. Hertta and Ming the cat posing in the pictures, which are all taken by me.

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Ivana Helsinki 15 years – Coming home



Ivana Helsinki is a 15 years old Finnish fashion brand. It surely deserves a book of it’s own. Ivana Helsinki 15 years – Coming home tells a story of the head designer and founder Paola Suhonen and Ivana Helsinki. The book contains 15 years, 30 collections and 300 pages. Tsto did the layout, I wrote the texts and Teos staff edited them. Looking great?! I think so!


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Penfield photoshoot for Cracker Your Wardrobe

Helsinki loves Penfield! We took some AW13 photos for the best street style mag ever, Cracker Your Wardrobe. All photos by me.

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Styling for Katariina Guthwert

She Wore a Neon Ribbon -mallistoomme!

I did the styling for Katariina Guthwert‘s Spring/Summer 2013 collection, titled She Wore a Neon Ribbon.

Photos: Pinja Valja
Hair / make up: Karoliina Rajahalme Kaipaamo
Models: Ines & Milka

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A street gallup for Helsingin Sanomat Nyt

A press clipping of a hat/beanie gallup I did for the first tabloid sized Nyt ever! It came out last Friday, 11th of January. All pics and interviews by me.

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  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    mobile: +1 (415) 802-3230