About

I’m a freelance writer and street style photographer living in Helsinki, Finland. I’m the founder of Hel Looks street style site.

I’m specialized in fashion, style and design. But I also know quite a lot about museums and plastics since I’ve studied cultural history, art history and museology and worked as a journalist in the plastics industry.

My hobbies and obsessions include visual arts, museums, ecological design, handicrafts, slow travel, swimming and winter swimming, flea markets and thrift stores, subcultures, flowers and my ex-home town Pori.

Because Finnish language is one of my most important tools, I mainly write my blog in Finnish. (Besides I happen to love my mother tongue!) About internationally relevant topics and news I will write in English.

  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    email:
    mobile: +358 50 538 3530