Finnish Design Yearbook 2014-15

FDY_ preview_1 FDY_ preview_38-39 FDY_ preview_44-45 FDY_ preview_58-59 FDY_ preview_100-101 FDY_ preview_126-127I had the honour, pleasure and joy to be the editor-in-chief of the Finnish Design Yearbook 2014-15 published by Design Forum Finland. The Yearbook is a kind of still-photo of Finnish design at the moment – what is going on in the field, what does Finnish design look like, what are the hot topics. The book contains some 100 products and case studies plus several articles written by clever minds like Dan Hill, Katja Lindroos and Jenna Sutela. The layout and artwork is by Rasmus Snabb from Werklig design agency.

Drop me an email if you want to attend the launch event on Tuesday March 4! —> liisa at

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Street styles for Nylon Japan

This is what I did last November: 6 pages of Helsinki street styles for Nylon Japan. Helsinki looking better than ever!Screen Shot 2014-01-10 at 14.49.48

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Attack Your Wardrobe with Hertta!

This is what I did with my friend and colleague Hertta for the Korean Cracker magazine. Hertta and Ming the cat posing in the pictures, which are all taken by me.

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Ivana Helsinki 15 years – Coming home



Ivana Helsinki is a 15 years old Finnish fashion brand. It surely deserves a book of it’s own. Ivana Helsinki 15 years – Coming home tells a story of the head designer and founder Paola Suhonen and Ivana Helsinki. The book contains 15 years, 30 collections and 300 pages. Tsto did the layout, I wrote the texts and Teos staff edited them. Looking great?! I think so!


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Penfield photoshoot for Cracker Your Wardrobe

Helsinki loves Penfield! We took some AW13 photos for the best street style mag ever, Cracker Your Wardrobe. All photos by me.

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Styling for Katariina Guthwert

She Wore a Neon Ribbon -mallistoomme!

I did the styling for Katariina Guthwert‘s Spring/Summer 2013 collection, titled She Wore a Neon Ribbon.

Photos: Pinja Valja
Hair / make up: Karoliina Rajahalme Kaipaamo
Models: Ines & Milka

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A street gallup for Helsingin Sanomat Nyt

A press clipping of a hat/beanie gallup I did for the first tabloid sized Nyt ever! It came out last Friday, 11th of January. All pics and interviews by me.

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Helsinki street style for Aritzia

Helsinki street snaps I took for

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This is Anna. I love the way she mixes colours and prints. She never wears all-black outfits. That’s something to appreciate, I think! Read and see more Anna’s style in the newest Olivia.

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Anna Tuori

I shot lovely Anna Tuori for the November issue of Olivia. See more of her colourful style inside the mag!

And if you happen to be in Turku, don’t miss Anna’s exhibition at Ars Nova museum. I’ve always loved Anna’s paintings. Can’t get enough of them.

Pripyat, 2009.


Party in Kadykchan, 2010.

They Use That Moon No More II.


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  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    mobile: +358 50 538 3530
    +1 (415) 802-3230