One more great-looking fashion brand coming from Helsinki! Æ (or is it æ, I still don’t know) is made by Alisa Närvänen and Elina Peltonen. Here are my favourites of their pre-collection. The pink dress is my absolute favourite and so is this ultra-beautiful pink top, look:
The collection has even some shoes! They are made by Pekka Lahti from Boot Factory.
Sasu is the best. And I’m a fan.
Photos: Ville Varumo.
Styling: Sakke Hytönen.
Hair & make-up: Marii Sadrak.
Models: Sarianne (PAPARAZZI) + Jaakko.
This is what I did last Friday: Red Looks with photographer Aleksi Niemelä in London.
The pics were taken just before a REDDRESS concert at East London’s legendary boxing venue York Hall. REDDRESS is an installation and performance space in the form of a colossal, red dress. It’s designed by Aamu Song. Friday night was an all-red evening, so the dress code was RED. I chose the best-dressed persons to be documented. People had amazing red looks, super!
The event was produced by the Finnish Institute in London and it was part of the international programme of World Design Capital Helsinki 2012.
My personal favourites of Daniel Palillo‘s SS12 collection Never Mind. Colours, finally! See more looks at Daniel’s blog.
Photos Paavo Lehtonen, styling Henna Koskinen, hair & make-up Piia Hiltunen.
This is what happens when you mix fashion, photography, journalism and young talent.
“Out of Fashion is a publication and exhibition project by three young photographers, Siru Kivistö, Eeva Rinne & Ida Taavitsainen, who share an interest in fashion as a form of art, craft and communication. The purpose of the project is to showcase the final work of the three recent photography graduates. They all intend to investigate fashion and the fashion system as something more than just a superficial act of consuming. Each of them approaches the subject from a different point of view. Questions about identity, memory and portrayal of women are raised, as well as discussion about the ethics of over consumption of fashion and its consequences on our lives and on the environment. The magazine includes a variety of texts from writers that the group has chosen from both fashion and art worlds. From analytical arcticles to short stories and an interview with the iconic British fashion designer Zandra Rhodes, the texts bring a more indepth and thought provoking viewpoint to the subject.”
Don’t miss the exhibtion at Myymälä2. Luckily there’s an Out of Fashion magazine, too. You can buy it at Napa.
Photos:
Eeva Rinne: Bridget.
Ida Taavitsainen: Anita II.
Siru Kivistö: Woman in White Shirts.
Kaarina Haka’s delicious and colourful painting-and-creature like sculptures made of recycled mixed materials at Gallery Sculptor. Go and see yourself!
Photos by me.
Great exhibition by Anne Yli-Ikkelä at Gallery Hippolyte til Aug 5. Surrealistic, playful and everydayish at the same time.
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Musta talvi
A shoot for HS Kuukausiliite. Photos Liisa Valonen, styling Aapo Nieminen & Lauri Kopio, hair & make-up Marii Sadrak.