A street gallup for Helsingin Sanomat Nyt

A press clipping of a hat/beanie gallup I did for the first tabloid sized Nyt ever! It came out last Friday, 11th of January. All pics and interviews by me.

Posted in Blog post | Tagged | 1 Response

Helsinki street style for Aritzia

Helsinki street snaps I took for Aritzia.com.

Posted in Blog post | Tagged | 2 Responses


This is Anna. I love the way she mixes colours and prints. She never wears all-black outfits. That’s something to appreciate, I think! Read and see more Anna’s style in the newest Olivia.

Posted in Blog post | Tagged | Leave a comment

Anna Tuori

I shot lovely Anna Tuori for the November issue of Olivia. See more of her colourful style inside the mag!

And if you happen to be in Turku, don’t miss Anna’s exhibition at Ars Nova museum. I’ve always loved Anna’s paintings. Can’t get enough of them.

Pripyat, 2009.


Party in Kadykchan, 2010.

They Use That Moon No More II.


Posted in Blog post | Tagged | Leave a comment

Trends AW12-13

Styling for Nyt-liite. Aurora Pöntinen and Teri Niitti wearing autumn’s “must-have trends”.

I love the cap, the poloneck, the peplum, the pink socks and the platform shoes. And guys wearing floral prints and sweaters.

Photo by Evelin Kask.

Posted in Blog post | Tagged | Leave a comment

Marimekko SS13 – my favourites


And this is only some of my favourites, not all of them. I think the coming collection is the best ever. Great work!

Posted in Blog post | Leave a comment

Liike Spaced Out

Henna Tanskanen created the concept, Diana Luganski took the photos, Piia Hiltunen did the make-up and hair and I did the styling.

It was all made for Liike shop – don’t miss their Spaced Out pop up store in hotel Torni and Mimosa Pale’s O’Himo hat store in Liike premises in Yrjönkatu  13.-16.9.! Opening party this Thursday.

Posted in Blog post | Tagged | Leave a comment

Samuji SS13

Samuji‘s spring-summer collection was inspired by Finnish artist Jan-Erik Andersson’s Life on a Leaf, a leaf shaped family home designed and built by Andersson himself. And what a house it is! I would love to live in it. The colourful, fantastical and playful house brought  record-many colours and prints to Samuji’s collection, too. Which I like, of course.

Photos: Sanna Saastamoinen-Barrois

Styling: Minttu Vesala

Hair & make-up: Tiina Roivainen

Posted in Blog post | Leave a comment

Best of Pori Looks

This is what I saw last weekend in Pori at Porispere festival. The photos were taken for the local newpasper, Satakunnan Kansa.

Posted in Blog post | Tagged | 2 Responses

Elina Onkinen

My favourite from the Aisti fashion show by Lahti University of Applied Sciences, Institute of Art and Design. The collection was inspired by abstract art. I’m inspired by the pleats, the prints, the layers, the collars. Style tip for the summer: Wear two skirts on top of each other!

Photos by Jirina Alanko.

Posted in Blog post | Leave a comment
  • Liisa Jokinen

    Liisa Jokinen

    Freelance Writer, Street Style Photographer
    mobile: +358 50 538 3530
    +1 (415) 802-3230